Had their say - Southend residents have been telling us what they want to see come to Southend High Street Residents have called for shoe shops, bakeries and even an ice rink to be built in Southend town centre. Our seaside town is set to be boosted with the arrival of high street retailer Dunelm, with the home furnishing store being given the go-ahead to replace Primark at the Royals Shopping Centre. The latest arrival has got members of the community drawing up their wishlist of what businesses they would like to see follow suit. Keaton Harland has called for the Kursaal to be adapted and the town centre to take inspiration from other seaside towns like Blackpool.