How Covid-19 has pushed transformation into the fast lane
Written by Piet van Niekerk and Pierre de Villiers. Covid has accelerated many industry trends resulting in some growing pains and golden opportunities.
The media is no stranger to disruption, but nothing could prepare it for the huge impact of Covid-19. While the pandemic has not changed where the industry was heading, it has cut the time to get there from years to months, with the virus rapidly accelerating trends like a move to digital and working from home. And even though such quick transformation has come as a shock to publishers, it presents plenty of opportunities to bounce back strongly in 2021.