In March 2020, as COVID-19 spread around the world and political leaders began to realise that an immediate response to the pandemic would involve personal sacrifices and public action, politicians and their directors of public health policies took to stadiums, lecterns, and cameras to speak about the need to stay home, shut schools and nurseries, ration access to grocery stores and health services.
The men, and they were usually men, spoke of social cohesion and a need to act selflessly and responsibly. The women, and they were usually women, who took on the greatest burden on housework, childcare and responsibility for ageing parents, sighed, took a deep breath and got to work.
Declining trust forces publishers to claim (or disclaim) values
“Just as almost all sizeable publishers today have audience teams, almost all will have trust teams and trust dashboards within five years.”
There is a well-known saying about trust:
Trust comes on foot, but leaves on horseback. Unfortunately, 2020 proved to be another year of declining trust in media.
Many publishers’ product and technology teams have spent time over the past two years working to understand bias in emerging machine learning algorithms. But 2021 will see those teams tackling a far more difficult problem: perceived bias in the human journalism algorithm. And the long march to win back trust will begin.
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