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TGIF crowns the jewel
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TGIF chills out
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Nova’s Paul Jackson on escapism for listeners and FM stations rebounding
Nova s Paul Jackson is glad the first radio ratings survey for the year is done and dusted , and with eyes on the shifting dynamics in Melbourne and Sydney he explains to Mumbrella s Zoe Wilkinson why he expects to see listeners return to FM in the coming months.
March 12, 2021 9:05
After a difficult year for staff, listeners and on-air talent, Nova’s group programme director Paul Jackson is approaching 2021 with a ‘light touch’.
“I think for all of us in the country, wherever that is, we’re very much focused on our listeners and in fact we know that our job is to make them feel better every day. We know our jobs are uplifted to make a fun listen, to give them escapism, and to give the right mix of old and new they want to sing along to,” Jackson says.
March 11, 2021 10:02
Dave Hughes, Ed Kavalee, and Erin Molan pushed up 2Day FM’s breakfast share by 0.2 percentage points in the first survey of 2021, and the station’s first talent-driven results in the slot for more than a year.
In August 2019, 2Day swapped out a talent-led breakfast format for music after many failed attempts to install radio hosts who would challenge Kyle and Jackie O, whose defection to Kiis FM had a serious impact on the 2Day network.
L-R: Ed Kavalee, Dave Hughes and Erin Molan
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The trio took the reins on 18 January, and had a 4.4% share for the survey period, which stretched from 17 January to 27 February. But SCA’s chief content officer, Dave Cameron, told Mumbrella he’ll take a long-term view of the new show, and give it at least two years to prove itself.
Geez what is happening over at WSFM?
And how longs O’Connell been #1 for in Melbourne now? Starting to look untouchable.
Ex-SAer 11 Mar 2021 - 2:56 pm
Splitting up AM and FM makes even less sense in the Adelaide market. 5AA, Triple M and Mix are competing for the same audience particularly at breakfast and deal with the same advertisers.
Hkn
Boring results from Perth, I was expecting bigger changes….
Steve D - try again 11 Mar 2021 - 5:12 pm
…’And how longs (sic) O’Connell been #1 for in Melbourne now?’… Steve D – 11 Mar 2021 – 1:50 pm.
Wrong. Here’s the correct answer for #1 breakfast in Melbourne:
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