17 December 2020 4 min read
It is timely to reflect on how the dramatic shift online will only widen in 2021 and what that means for how marketers strike the right balance between security and customer experience, writes Richard Marr.
While the year 2020 has all but upended society and economies, it would have been far worse if not for the speed with which many companies were able to accelerate digitisation efforts and transition online securely.
A mobile or desktop user interface, and more specifically the log-in screen, is now most likely a customer’s first interaction with a brand. Brands need to ensure that their users can securely access the correct content at the correct time while managing the complexity of the number of platforms, devices and user interfaces.