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Faster, Easier, More Personal: How Tech Is Shaping Luxury Real Estate

These three tech trends allow luxury agents to give their clients a better experience, which is why they will change the face of real estate.

TikTok s Most Prolific Realtor, Aaron Grushow, Joins Real Estate Powerhouse Team Aaron Kirman Group

TikTok s Most Prolific Realtor, Aaron Grushow, Joins Real Estate Powerhouse Team Aaron Kirman Group News provided by Share this article Share this article LOS ANGELES, Feb. 9, 2021 /PRNewswire/ Aaron Grushow, the first Realtor to hit one million followers on TikTok, the popular social media platform famous for its short-form videos, announced today he has joined Aaron Kirman Group at tech real estate company, Compass. Grushow focuses on the luxury market and is based out of the team s Beverly Hills headquarters. Aaron Grushow Joins Aaron Kirman Group I m excited to bring my digital expertise and social media following to Aaron Kirman Group knowing they value the recognition of innovative marketing in the luxury residential real estate space, said Grushow. The team stands at the forefront of digital marketing and dominates the luxury real estate market in Southern California, providing me with an advantageous step up in growing my portfolio and the platform I ve built.

Lisa Mathena Launches Local Community Connection Site Lisa Goes Local

February 1, 2021 GEORGETOWN, DE – February 1, 2021 – Lisa Mathena is pleased to announce that The Lisa Mathena Group, Inc., an independently owned and operated real estate brokerage firm based in Sussex County, Delaware, is now a member of the Parkbench network and has launched a new neighborhood connection website, www.LisaGoesLocal.com. This new venture is designed to help small business owners promote themselves and attract more customers online by offering free, hyperlocal marketing and exposure. According to Mathena, “We believe local businesses are the key to building stronger, healthier, more profitable communities that people want to live in. Overall, the mission of

Former Real Trends Executives Launch New Consulting Firm

Steve Murray The new company is called RTC Consulting and is the brainchild of Steve Murray, who co-founded and previously served as president of Real Trends, as well as Scott Wright, former Real Trends vice president. According to a statement, RTC Consulting is a “real estate research and management consulting firm” that will advise companies on “valuations, mergers and acquisitions, and business planning services.” The statement goes on to tout Murray and Wright’s past experience consulting on those issues. “In 2020, together, Murray and Wright advised on a slew of transactions including Gardner Realtors in their sale to Latter & Blum, Benchmark in its merger with United Real Estate, Virtual Properties in its merger with United Real Estate, Better Homes and Gardens Kansas City to a local investor group, Lyon Real Estate in being acquired by Windermere, and many others,” the statement notes.

Steve Gold of Million Dollar Listing has a packed schedule

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Steve Gold is a New York real-estate agent who brokered more than $141 million in deals in 2019, per Real Trends. The Corcoran agent, who stars on Bravo s Million Dollar Listing New York, represents properties in NYC s trophy buildings and ranks among the top agents in the state and nation.  He shared the daily schedule that keeps him focused and ahead of the competition with some time for family, too.  Maybe all that glitters really is Gold. Steve Gold, the Corcoran agent and star of Bravo s Million Dollar Listing New York, started working as a broker in 2007, right after his graduation from New York University.

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