How MaXhosa successfully uses Facebook and Instagram to gain a global audience
By Brandstories
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Laduma Ngxokolo is passionate about being a global brand that is proudly African. The most important thing to the MaXhosa Africa founder, however, is that even with the global success, the brand is celebrated, worn and loved at home.
In an IG Live discussion with Facebook Africa s Regional Director, Nunu Ntshingila, the award-winning designer, revealed just how important it is for his brand to be celebrated at home. The greatest highlight of my career was to be embraced at home. I can go everywhere and get complimented for our designs, but if I wasn t appreciated here at home and people were not voting with their money, I wouldn t sleep well at night because at the end of the day we are here to protect our own dreams, he said.