News Corp struck a global news deal with Google, the Rupert Murdoch-controlled media company said, in one of the most extensive deals of its kind with big tech.
News Corp. and Google will develop a subscription platform, share advertising revenue through Google’s ad technology services, build out audio journalism and develop video journalism by YouTube
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News Corporation struck a global news deal with Alphabet s Google, the Rupert Murdoch-controlled media company said on Wednesday, in one of the most extensive deals of its kind with big tech.
The companies will develop a subscription platform, share advertising revenue through Google s ad technology services, build out audio journalism and develop video journalism by YouTube.
The deal comes after years of public feuding between Murdoch and Google, most recently in Australia, where Google has threatened to shut down its search engine to avoid unworkable content laws.
It is a capstone for the 89-year-old media mogul, his son Lachlan and News Corp chief executive Robert Thomson to seek compensation for premium content from platforms. Mr Murdoch previously secured payments from Apple and Facebook for their Apple News and Facebook News products.
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