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Image by Holger Langmaier from Pixabay Despite a suspension in ratings, news channels have shown the highest growth in ad volumes during the January-March period, the Broadcast Audience Research Council (BARC) said on Friday.
Advertising volumes on Indian TV networks grew to 456 million seconds for the January-March period, the highest for any quarter since 2018, BARC said on Friday.
The Council had suspended its weekly ratings on news channel viewership after the cash for TRP controversy. The ratings are otherwise said to be one of the most important inputs used by brands to place ads with TV networks.
The growth in ad volumes on news channels came at 25 per cent, and was followed by 23 per cent jump in ad volumes for movie channels and 21 per cent jump in the general entertainment channels genre, data shared by BARC said.
This means that the total size of the population that will now be eligible for vaccination would be 84.19 crore out of the total population of 133.26 crore, it said a note.
India Ratings calculated that this may cost Rs 67,193 crore, of which the Union government will incur Rs 20,870 crore and state governments together will incur Rs 46,323 crore .
The government has made the pricing, procurement, eligibility and administration of coronavirus vaccines flexible. While the vaccination drive will continue as before, providing free vaccination to priority populations such as healthcare workers, frontline workers and population above 45 years of age, states and Union territories have been allowed to procure additional COVID-19 vaccine doses directly from the manufacturers and open-up vaccination to people above the age of 18 years.
By Reuters Staff
3 Min Read
SHANGHAI (Reuters) - S&P Global Ratings said on Wednesday that concerns over the creditworthiness of subsidiaries of Chinese bad-loan giant China Huarong Asset Management Co Ltd could prompt it to review government support for state-owned enterprises.
FILE PHOTO: The logo of China Huarong Asset Management Co is seen at its office in Beijing, China, April 16, 2021. REUTERS/Thomas Peter
In a statement, S&P said it believed Huarong had a high likelihood of receiving “extraordinary government support”, but that information disclosure delays and a prolonged inability to access capital markets could prompt a reassessment.
“If the extraordinary government support were not forthcoming, we may need to reassess the support for Huarong’s offshore subsidiaries as well as the support for offshore subsidiaries of other Chinese government related entities,” the statement said.