Sony s PlayStation strategy - exposed! by Simon Carless on 06/01/21 09:16:00 pm The following blog post, unless otherwise noted, was written by a member of Gamasutras community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.
[The GameDiscoverCo game discovery newsletter is written by ‘how people find your game’ expert & GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.]
And a grand welcome to the first free GameDiscoverCo newsletter for the week. (Since Monday was a holiday in both the US and the UK, we’re going with a Tuesday / Thursday / Friday newsletter schedule for this week!)
Top 20 Digital Marketing Blogs to Follow in 2021
Photo by Carlos Muza on Unsplash
Here’s a quick, comprehensive list of top digital marketing blogs that you can consider for this year!
MOZ
Nurtured by Rand Fishkin and Gillian Muessig, Moz has grown up to be the best resort for all our SEO issues. It is a ray of hope for many novices and trained professionals as one can always learn. Moz has launched many SEO tools, of which some of them are accessible to everyone. It has changed the outlook towards not so talked about SEO genre of digital marketing. The founders of Moz came up with the unique idea of Whiteboard Fridays, where their experts teach how to boost SEO strategies. The super informative, easily comprehensible and ready to apply strategies of Moz make it an integral part of all those individuals thriving to garner better SEO’s.
iTWire Thursday, 06 May 2021 07:33 Conference talk rejected because marketer criticised Google and Facebook
Shares Rand Fishkin: I don t believe a sponsorship influenced this decision at all. Courtesy SparkToro
A talk submitted to an unnamed conference by the co-founder and chief executive of Washington-based audience research start-up SparkToro has been rejected because it contained criticism of Google and Facebook.
Rand Fishkin claimed that this was the second time that he had had a confirmed talk cancelled.
He
posted the slides which the conference organisers had objected to on Twitter, including other slides in his presentation in order to provide context.
iTWire that he would not name the organiser of the conference. I think they re well within their rights to choose to curate their conference however they d like, and while it s not ideal given that the event was supposed to be so near in the future, I m honestly more worried about them fin
The concerning future of the resilient keyword
It s time to rethink the role of the PPC keyword based on changes in user search behavior.
Kirk Williams on April 8, 2021 at 10:00 am
More
It is with tears I write this article. I weep not solely for my loss, but yours as well. I am referring, of course, to what I see as the inevitable demise of a legend, an icon, the darling of all marketing land:
The keyword.
Joking aside, the keyword is an entity we should pause to appreciate more. In my recent book (
Ponderings of a PPC Professional), I devoted an entire chapter to the remarkable nature of the search keyword. I am no enemy of the keyword, and yet, I find myself understanding the inner workings of Google search, marketing psychology, privacy and technology better than I ever have before.
The big Google zero click debate; who is right?; Friday s daily brief searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.