Apple refused and now probably regrets it.
The reemergence of Apple s electric vehicle program was one of this week s surprise stories. If all goes as planned, Apple aims to bring its new car, dubbed Project Titan, to market by 2024 with a revolutionary new battery that s currently surrounded in secrecy. Supposedly, a new monocell design increases the size of the individual battery cells resulting in additional space inside the battery pack as there ll be no need for pouches and modules to hold the battery terminals. It definitely sounds like an expensive undertaking and the auto business has always been risky; just ask the countless EV start-ups who ve failed to succeed.