Geneva, May 24
The Covid-19 pandemic is being perpetuated by a “scandalous inequity” in vaccine distribution, the head of the World Health Organisation (WHO) said on Monday as he set new
Six-month study found five insights into the current public view on all types of vaccines
Messages on social media received more positive response if they focused on personal choices and gratitude for being vaccinated rather than “moral obligations” to do so
People with low confidence in vaccines have two main concerns: low trust in the system and concerns about side-effects and safety
Data for the study was gathered from publicly available online sources, including social media and blogs from Q4 2020 up until April 2021
Geneva, Switzerland, 25 May 2021 – A new study released today outlines the public discourse around vaccine confidence.
The research, conducted by the World Economic Forum and NetBase Quid, an analytics platform for consumer and market insights, looked at publicly available content from social media platforms and blog over a six-month period.
Analysis of online conversations paints a picture of vaccine confidence
Analysis of online conversations paints a picture of vaccine confidence 25 May 2021 London School of Hygiene & Tropical Medicine London School of Hygiene & Tropical Medicine https://lshtm.ac.uk/themes/custom/lshtm/images/lshtm-logo-black.png
Messages focusing on personal choice rather than moral obligations receive a more positive response on social media Share
A new report based on analysis of people’s conversations about vaccination on social media and websites provides a range of insights to help increase our understanding of what drives confidence in vaccines.
The report was conducted by the World Economic Forum and analytics platform NetBase Quid, with expert support from the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine.
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5 ways data can help build trust in vaccines
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This article is brought to you thanks to the collaboration of The European Sting with the World Economic Forum.
Author: Bob Goodson, President and Co-Founder, NetBase Quid
The private sector has proven more agile that the public sector as organizations have struggled during the pandemic to keep up with change.
The public sector can learn from strategies to build consumer trust and expand market share.
A new World Economic Forum report outlines 5 ways to build trust in vaccines, by understanding the drivers of vaccine confidence.
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KGH Research Nurse Margaret Turns and Bramble during the bio-detection dogs visit to Kettering last year
More than 200 staff at Kettering General Hospital who signed up for the study last year were rewarded by publication of the stunning results which suggests Covid-19 infection has a distinct smell which dogs’ noses can detect with incredible accuracy
KGH’s lead research nurse Joanne Walsh said: “The trial started in July 2020 and for several months we were the lead national contributor to it in terms of the number of staff we encouraged to get involved.
“Our staff wore special masks for three hours, and T-shirts and socks for 12 hours, and were tested for Covid-19.