RALEIGH (WTVD) Not everyone has bought into the idea of taking a COVID-19 vaccine just yet. In fact, a recent Pew Research Poll said 2 in 10 people were pretty certain they wouldn t get one even when more information is available.
A marketing expert at NC State said there s a better way to convince the American public to get vaccinated and it all has to do with marketing. A lot of people are hesitant for different reasons, said Dr. Stacy Wood, the Langdon Distinguished University Professor of Marketing at NC State University. It s something that seems normal for marketers: design target marketing, aim at specific segments of the population.
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As the first doses of COVID-19 vaccines are being rolled out, it is still unclear whether enough Americans are willing to be vaccinated to allow the nation to return to normalcy. Many believe a key part of the equation lies in how effective vaccine communication teams are at convincing the public to get vaccinated. And the key to effective communication tactics in promoting the vaccines may lie in demonstrated behavioral economics and consumer behavior theory, experts say. The country has made an incredible investment in fast-tracking SARS-CoV-2 vaccines from conception to market, which would make it even more tragic if we fail to curtail the virus simply because Americans are hesitant to be vaccinated, says Stacy Wood, an expert on how consumers respond to change and innovation, and first author of a paper published in the