Lincoln Invites You to Turn on Its Togetherness Tree
Photo: Lincoln
Oh boy, it’s the holidays again, and this sure is a weird one. Despite, well,
everything, the point of the whole exercise remains the same: Give back and do something to make someone else’s life a little bit brighter. Lincoln Motor Company is trying to add some shine to the season with a Togetherness Tree campaign, which looks to raise some money for a good cause.
Lincoln wants fans to light up the Togetherness Tree the old-fashioned way: with a social media hashtag. If you hop onto your platform of choice and fire off the hashtag #LincolnTogethernessTree by Dec. 28, according to the brand, “a light on Lincoln’s virtual Togetherness Tree will be ‘turned on.’” Lincoln, seriously, are we not doing phrasing anymore?
Lincoln Tops J.D. Power Sales Satisfaction Index
Photo: Lincoln
Lincoln Motor Company gained five spots to take the No. 1 overall position for luxury auto brands in the J.D. Power 2020 U.S. Sales Satisfaction Index Study. Lincoln ranked sixth overall in 2019 but gained eight points year-over-year to overtake brands like Porsche, Mercedes-Benz, and Lexus.
The increase comes from Lincoln’s increasing emphasis on the customer experience. A major point of focus for the brand this past year was the launch of the Effortless Sales Experience, which includes virtual walkarounds of select vehicles and an online sales platform. Lincoln’s Effortless Sales Experience helped the brand connect with new customers amid the ongoing COVID-19 pandemic.