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Denver popcorn startup launches with $12 million in the bag
Photos courtesy of Opopop)
Jonas Tempel and Brad Roulier want to make popcorn cool again.
The Denver entrepreneurs have spent 20 years working together in the nightlife and music industry but, at 52 and 48 years old and each with kids, the longtime friends decided to “pursue more G-rated ideas,” Tempel said.
This week the duo introduced their new popcorn brand Opopop with the launch of their first product, Flavor Wrapped Popcorn Kernels, which are pre-flavored microwavable popcorn kernels.
“The last known innovation within the popcorn industry was the air popper, which was introduced 40 years ago in 1979,” Tempel said. “We realized this is a sleepy category with 100-year-old brands just sitting in holding companies.”
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