Bugatti Ceramique Edition One Pur Sport, Le Noire, Divo Smartwatch Models With 90 Sports Modes Launched
Bugatti Ceramique Edition One Pur Sport features an AMOLED display with 390x390 pixel resolution. By Vineet Washington | Updated: 29 May 2021 17:52 IST
Bugatti smartwatch models feature up to 14-day battery life
Highlights
They come with two straps in the box
Bugatti smartwatch models have the same specifications
Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire, and Bugatti Ceramique Edition One Divo smartwatch models have been announced. Bugatti has teamed up with VIITA to develop these three models that are named after its hypercars Bugatti Chiron Pur Sport, Bugatti La Voiture Noire, and Bugatti Divo. The smartwatch models offer 90 different sports modes, blood oxygen monitoring, and GPS tracking. The software has been developed by VIITA and the hardware consists of over 1,000 individual parts.
Luxury sports car brand Bugatti has partnered with watchmaker VIITA to launch three new smartwatches that will reflect cutting-edge technology.The three new Bugatti smartwatches bear the names of some of the luxury automaker s iconic brands .
Bugatti has partnered with VIITA, an Austrian smartwatch manufacturer, to make a smartwatch worthy of its exquisite hypercars.
Offered in three interchangeable styles, the watches are inspired by Bugatti’s cars. That means that you can pick from the Bugatti Ceramique Edition One Pur Sport, the Le Noire, and the Divo. These, of course, are named after the very limited-edition variants of the Bugatti Chiron.
Interestingly, the price isn’t obscene, as you might expect from a luxury-brand automotive-associated watch. Available for pre-order on Kickstarter, early backers can sign up for a package that includes the watch two bezel styles and some accessories which starts at €899 ($1,095 USD). Although those are limited to 100 for each watch style, later backers can get a similar package for €999 ($1,217 USD) and the “full price” is €1,239 ($1,510 USD). That’s not an insignificant amount of money, but the Chiron Tourbillon made by Jacob & Co. costs a staggering $280,000.
Take that, Apple.
If you re one of those people who inexplicably always seems to run late, a 300-mph Bugatti isn t a bad choice of car to make up some of that lost time. But perhaps a safer and more legal means of getting where you need to be promptly is to actually check the time.
Bugatti agrees and has just revealed a line of smartwatches developed together with VIITA Watches from Austria. As with cars such as the Chiron, these modern timepieces represent the absolute pinnacle of craftsmanship, materials, and technology, much in the way Rolls-Royce overengineers its luxury accessories. For the average Bugatti customer, this premium watch - handmade from more than 1,000 individual parts - is another way to let everyone else know that you ve made it. Or maybe just to let them know that the board meeting is running 10 minutes late.
autoevolution 28 May 2021, 8:49 UTC ·
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Bugatti is officially in the smart wearable business after teaming up with Austria’s VIITA watches to design what the carmaker believes is the world’s most luxurious smartwatch. If you pre-order from Kickstarter right now, the price is a surprisingly affordable $899. 20 photos
There are three available versions of the Ceramique Edition One smartwatch, each named after some of the brand’s most iconic hyper sports cars built recently: Ceramique Edition One Pur Sport, Ceramique Edition One Le Noire, and the Ceramique Edition One Divo.
These watches come with tech features such as support for 90 different sports, blood oxygen level readings, acceleration, and a GPS tracking mode. VIITA has even developed its own software, which should help deliver a more exclusive experience for the wearer.