Tuesday, 18 May 2021, 3:46 pm | Principals Whittaker’s. With a history of innovation and agility alongside a nod to an established
heritage, Whittaker’s has been identified as New Zealand’s most resilient brand.
The findings are based on the Brand Alpha Study, independent research conducted by . More
Tuesday, 28 May 2019, 7:09 pm | Principals
Auckland, 28 May 2019: Independent research conducted by branding agency Principals,
in conjunction with research and analytics firm The Navigators, has found ecostore
to be the most authentic brand in New Zealand. More
Tuesday, 6 March 2018, 10:21 am | Principals
SYDNEY, 5 March 2018: Branding design agency Principals has won nine awards in the
REBRAND 100® Global Awards . The highest recognition for excellence in brand repositioning,