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The Ethics You Didn t Know Existed in Design
Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed.
But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant Subscribe to our email CTA popped up completely interrupting my experience.
I looked around for a No thanks button or an X , but I almost couldn t find one. Just before I went to click the back arrow, I noticed a very faint, tiny X that was nearly the same color as the CTA background. It was obvious that this site s designers wanted to trick visitors into signing up for an email list before reading their content.