Page 6 - வணிகரீதியானது வானொலி ஆஸ்திரேலியா News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Radio revenues down 22% on pre-pandemic levels
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CRA says smart speakers are changing the way people consume audio
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The new Smart Audio Report Australia finds that 24% of smart speaker households own three or more of the devices, compared with 13% of smart speaker households that had three or more of the devices in 2020. Currently, smart speaker households in Australia own an average of 1.9 of the devices.
The Smart Audio Report Australia 2021, the first robust study of smart speaker usage, attitudes, and behavior, was commissioned by major sponsor Commercial Radio Australia (CRA), with TalkVia, and conducted by Edison Research. Findings were presented in a webinar by Megan Lazovick, Vice President at Edison Research, and Jaime Chaux, Head of Digital at Commercial Radio Australia.
Report: Smart speaker, voice assistant proliferation and use revealed
New data from the Smart Audio Report highlights top use cases for smart speakers, how many Aussies are onboard and what is going on with voice assistants
Music from online services and radio is the top use case for the one in four Australians who own a smart speaker, new report claims.
The fresh findings from the Smart Audio Report, compiled by Edison Research and Commercial Radio Australia (CRA), was aimed at understanding use cases for smart speakers across the growing numbers of consumers who own them. Overall, 26 per cent of Australians, or 5.6 million, reportedly now own a smart speaker, up from 17 per cent reported in 2020. Of these, 67 per cent report they use the speaker daily, and 88 per cent use it on a weekly basis.
CRA s Smart Audio Report urges advertisers to tap into smart speaker habits
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