USA TODAY
JACKSON, Miss. Deion Sanders has another layer of synergy added to the mix as he works to revitalize the football program at Jackson State: Pepsi has joined forces with the Southwestern Athletic Conference (SWAC) as a major sponsor.
The beverage powerhouse, which Sanders began an association with during the mid-1990s, announced on Monday it has become the primary beverage sponsor for all SWAC football and basketball championship games through 2023. The three-year deal underscores Pepsi’s support for Historically Black Colleges and Universities (HBCUs) and is a component of the brand’s Racial Equality Journey, a series of initiatives the corporation launched in April 2020 with a pledge of $400 million over five years.
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Falcons celebrating culture in Atlanta on 404 Day
The holiday set for Sunday, April 4 is a hat tip to the 404 area code.
It highlights the city s music, arts, food and sports scene.
The Atlanta Falcons are celebrating through artistic expression.
Shannon Joyner, marketing director with the Atlanta Falcons, talked to Good Day Atlanta s Kaitlyn Pratt about his year s events.
The Falcons and Truist have partnered with local Atlanta artist Fabian Williams to create a mural that will be in place on MLK Jr. Drive from April 2 through the end of the 2021 season.
The theme of the mural is celebrating students of the Atlanta University Center (AUC) (Clark Atlanta University, Morehouse College, Spelman College, Morehouse School of Medicine). The Atlanta University Center is not only a pillar of the historic Westside community and the city of Atlanta but also the country and the entire world.