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Underlying Principles of a Covid-19 Behavioral Vaccine for a Sustainable Cultural Change

Lorenzo); Federal University of Jataí ( Henriques); Fralin Biomedical Research Institute at Virginia Tech Carilion ( Freitas Lemos) [C]ohesive and coordinated policymaking action for delivering environmental events that favor adherence to protective behaviors at a large scale is key to reducing the length and severity of future outbreaks. In the wake of the suffering COVID-19 has caused around the world, one might expect that sharing a common risk of infection and death would lead most citizens to adhere to experts recommendations about behaviours that serve as an immunisation against contracting and spreading the virus. However, individuals habits and choices are shaped by a wide range of conflicting environmental events. This paper aims at informing interventions to limit the spread of the contagion and prepare against any future outbreaks by developing a behavioural framework to interpret and prescribe both the individual and large-scale uptake of non-pharmaceutical me

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