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Using SEO, User Experience & Accessibility to Improve Search Results
It takes marketers with complementary SEO & UX skills to ensure website accessibility not only for search engines but for all.
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The Riddle
Two websites walk into a bar.
One carries a trophy awarded by Google for meeting all their criteria to achieve high rank in search engine results.
The other website is built with superb information architecture, usability, and meets Web Content Accessibility Guidelines (WCAG) standards.
A crowd of people followed it into the bar.
Who does the bartender serve first?
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The responses were a mixture of choosing the website focused on the people it is designed for versus those who advocated for marketing as the winner.
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Chances are if you operate a business (public accommodation) that maintains a traditional brick-and-mortar location, then you are no stranger to Title III of the Americans with Disabilities Act (ADA). But just about every business needs to have a basic understanding of Title III these days, as it has recently become a common tool used in litigation alleging that websites fail to live up to legal standards. What do all businesses need to know about Title III and the “surf-by” lawsuit?
What Is Title III?
Title III requires that private business owners maintain a physical environment that is accessible by all. Thus, guests with disabilities who visit the property must be provided accommodations that eliminate potential barriers to goods and services where such removal is “readily achievable” or “easy accomplishable and able to be carried out without much difficulty or expense.” Facilities that are newly construc
3 February 2021, 4:03 pm EST By ( Braille Literacy Campaign Ambassador Michael Hingson Joins accessiBe as Chief Vision Officer )
Congenitally visually impaired Michael Hingson is joining the world s leading AI-powered web accessibility solution provider in achieving the vision of enabling global web accessibility by 2025.
accessiBe, the leading web accessibility solution that is now a fixture in many websites worldwide, announced that New York Times best-selling author and international lecturer Michael Hingson is joining their ranks. He will be assuming the role of Chief Vision Officer (CVO), a key position in the company s goal of enabling internet accessibility for everyone worldwide.
In a statement, accessiBe lauded Hingson s courage to overcome his disability, saying that his determination to live a full life with his disability makes him an