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YouTube encouraging young people to get Covid vaccine
Site says it has removed 900,000 videos since February last year for breaching its policies on Covid-19
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YouTube has a “role to play” in encouraging younger people to get a Covid-19 vaccine because of the influence it has among those aged under 35, the firm’s UK boss has said.
YouTube has role to play as Covid spikes driven by younger age groups YouTube has a “role to play” in encouraging younger people to get their Covid-19 vaccine according to the firm’s UK boss. To take advantage of its influence with people aged 35 or under, YouTube have partnered up with the NHS and launched a campaign to encourage young people to get their Covid jab. The campaign, with the tagline Let’s Not Go Back, which will run on the video platform as well as on social media and in other outlets, comes as the vaccine rollout in England is set to be opened up to those aged 35 and over this week.
“What our campaign is around is a light-hearted way to ensure that they’re reminded to inform themselves around what the vaccine is, what the risks of the vaccine are, and the best way for them to move forward through that vaccination process and we’re delighted to work with the NHS on that,” he said. The campaign comes as new analysis found the UK’s worst hotspots are being driven by a sharp rise in cases among younger age groups. Bolton, Bedford and Blackburn with Darwen are currently recording the highest Covid-19 rates in the UK, with the spread of the Indian variant of coronavirus driving a steep increase in cases.