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Fauzan Saari
Iâve worked with several clients recently to define a chief customer office role and function. This got me thinking about whatâs important in shaping this roleâwhether itâs a new position or an existing one.
The role of a chief customer officer (CCO) is not a new or unique concept. According to Gartner s research, most companies have someone working in this capacity. Only about 10% of those surveyed lacked either a chief experience officer or a chief customer officer. But there s a wide variance in approaches to the role, and in many cases it continues to evolve as companies explore how best to situate and empower CCOs within the organization.
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