Prime Minister Imran Khan at the inauguration ceremony of AirSial in Sialkot on Wednesday. APP
KARACHI: While the country’s three operational airlines have been taking cost-cutting measures against the backdrop of a crisis that the global aviation industry has been facing since the outbreak of coronavirus, the decision of AirSial to enter an already saturated market is being seen as a bold move that may give a tough time to competitors but will benefit the people.
The market situation can be gauged from a recent report of the International Air Transport Association (IATA) predicting that airline revenues this year will plunge by 60 per cent as a result of the coronavirus pandemic that “threatens the survival of the air transport industry”.