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July 26, 2021 7 min read Opinions expressed by You re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. You need to always be ready to adapt,” states Karim Awad, Group CEO of EFG Hermes, as he gives his take on how one should go about doing business in the MENA region. “The region offers massive opportunities, but it has its challenges of operating here. You need to have a business model that is always adaptive, that understands the circumstances that you’re dealing with, and then navigates those circumstances in the best interest of the business. If you are not flexible enough in a region like this, it will become more difficult to survive.” Entrepreneurs in the region would be wise to take Awad’s words to heart, as he speaks from his years of experience and insights of being at the forefront of EFG Hermes, a premier financial services corporation in frontier emerging markets.

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