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1st April 2021
BrewDog is looking to change purchasing behaviour in the convenience channel with the launch of its new carbon-neutral âLost Lagerâ.
The âplanet firstâ German-style Pilsner will be available in a 660ml glass bottle, 4 x 440ml and 10 x 440ml can multipacks through wholesale channels from mid-April.
The Scottish firm brews Lost Lager (ABV 4.5%) using wind power, a third less water and would-be waste bread in the malt bill. And for every multi-pack sold, BrewDog will plant a tree in its âLost Forestâ as part of a âbuy one, get one treeâ initiative.
Alex Dullard, Head of Customer Marketing at BrewDog, commented: âSustainability is becoming a crucial priority to shoppers. However, despite 92% of people wanting to live a sustainable lifestyle, only 16% are actively changing behaviour. It is therefore the responsibility of brands, like BrewDog, to help consumers act more sustainably.
Broadvoice Names Lauri Martinez as Vice President of Channel Marketing
Tech Channel Marketing Pro to Lead Strategies to Help Partners Grow UCaaS Businesses
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LOS ANGELES, March 17, 2021 /PRNewswire/ Broadvoice®, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, today announced the addition of technology channel marketing veteran Lauri Martinez as Vice President of Channel Marketing.
Broadvoice Names Lauri Martinez as Vice President of Channel Marketing
Martinez brings more than 20 years of B2B marketing experience to Broadvoice, where she will work to ensure that Broadvoice s partner program aligns with the company s overall growth strategy and delivers true value to Broadvoice partners. Specifically, she will oversee the development of strategic marketing plans to help recruit, onboard and enable partners to market and sell Broadvoice solutions. She will be
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Chemesis International Inc. Announces the Addition of Terry White as Senior Vice President of Operations
VANCOUVER, BC / ACCESSWIRE /
March 9, 2021 / Chemesis International Inc. (the
Company ) (CSE:CSI)(OTC PINK:CADMF)(FRA:CWAB) is pleased to announce the addition of Terry White as Senior Vice President of Operations, an experienced executive whom has extensive history of working in the food & beverages industry. Terry is highly skilled in Convenience, Customer Marketing, Consumer Products, Sales, and Continuous Improvement.
Terry White, Senior Vice President of Operations commented, I am excited to have the opportunity to partner with Chemesis on this initiative. I believe we are still in the infancy of the CBD Market growth potential, and our unattended retail solution, provides a unique niche to both educate and quickly provide consumers with the products that satisfies their need. Chemesis has a unique solution, at the right time and given my background, I am excited to b