Myer s suburban stores up while CBD comparable sales slip 32%
By Imogen Bailey | 5 March 2021
A combination of Myer s strong digital sales and positive performance from its suburban and regional stores, helped the business weather the impacts from COVID-19, the retailer has reported.
The department store reported that online sales lifted 71% to $287.6 million in the first half of FY21, and accounted for 21% of total sales.
Meanwhile, total sales declined 13.1% in the half, to $1.4 billion, significantly impacted by the reduced foot traffic to CBD stores across Melbourne, Sydney and Brisbane.
Feeling the effects of a reduced workforce, tourism and subdued confidence from continued shutdowns, Myer saw its CBD comparable store sales slip 32% in the half, with overall comparable store sales declining 3.1%.