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25th May 2021
Ferrero has added a wholegrain variant to its Nutella & Go! Range. The launch marks the first extension of the snack brand in five years.
Containing 80% wheat & oat cereal sticks alongside a Nutella dip, it aims to help retailers meet the growing demand for a wider variety of snacking options.
The launch of the limited time only variant comes amid the lifting of pandemic-related restrictions, which is expected to boost sales of impulse and on-the-go formats in the months ahead.
Levi Boorer, Customer Development Director at Ferrero, comments: “Building on the popularity of the existing line in the UK, we are offering convenience retailers the opportunity to stock our latest launch this summer, Nutella & Go! Wholegrain. We are confident that the newest addition to our range will entice loyal shoppers to the brand, with many shoppers looking for a pick me up treat.”