While the growth of big data and analytics help businesses understand their customers, serve better ads, and sell more, in healthcare, these same methodologies and technologies have a real enduring, profound societal impact. Real-world data (RW) and real-world evidence (RWE), made possible by technology, are being used by pharmaceutical companies and the healthcare ecosystem to develop, evaluate, implement, and optimize new treatment approaches. Aetion is the RWD and RWE platform that enables the healthcare system to harness the power of data to shape the future of medicine. The platform is designed to accelerate the time to market without compromising scientific rigor. For example, the company partnered with the FDA to develop real-world analytics related to COVID and vaccines. AlleyWatch caught up with CEO Carolyn Magill to learn more about Aetion’s approach to RWD is enabling the healthcare system to make informed decisions, the company’s strategic, plans, latest round of fun
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Ergatta
Ergatta is a fitness startup that provides competitive games to deliver full-body workouts through home fitness services. Founded by Alessandra Gotbaum and Tom Aulet in 2019, Ergatta is backed by investors that include Earl Stevens, Techstars, Greycroft, Mark Pincus, and Nat Turner and is headquartered in Brooklyn.
INDUSTRY:Fitness, Health Care, Wellness
FOUNDERS:Alessandra Gotbaum, Tom Aulet
90% of Americans who exercise regularly say they will continue at-home workouts even after gyms fully reopen. The convenience of rolling out of bed combined with a growing number of options to exercise at home has led consumers to splurge on sophisticated at-home fitness equipment. Ergatta provides an at-home connected rowing machine and subscription service that incorporates interactive gaming elements to provide a full-body workout. From a 17.3-inch interactive screen, rowers can choose a personalized experience based on their goals. The Ergatta Rower, which retails a
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The Weekly Notable Startup Funding Report takes us on a trip across various ecosystems in the US, highlighting some of the notable funding activity in the various markets that we track. The notable startup funding rounds for the week ending 4/24/21 featuring funding details for Clasy, Bitmovin, and twenty-seven other rounds that you must know about.
AlleyWatch
The Weekly Notable Startup Funding Report takes us on a trip across various ecosystems in the US, highlighting some of the notable funding activity in the various markets that we track. The notable startup funding rounds for the week ending 4/24/21 featuring funding details for Clasy, Bitmovin, and twenty-seven other rounds that you must know about.