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Greek frozen fish products are a category that is absent from the shelves of food retailers in the United Kingdom as noted in the market research for the frozen food sector in this market, conducted by the Office of Economic and Commercial Affairs of the Greek Embassy in London. published by APE-MPE.
The research showed a number of things, among which:
“When the market is dominated by giant international companies, perhaps the best approach is the one already adopted by Greek companies: targeting a small specialized audience, namely the Greek and Cypriot diaspora in the United Kingdom. Of course, this approach has its limits and these are reflected in the export statistics, which, although strengthened during pandemic conditions, remain far from the potential of Greek industry and the potential of the British market.