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01 Apr 2021 A cheeky new campaign has emerged that encourages Aussie travellers to experience South Australia and ‘Go Down South With Your Mouth’. Designed to inspire travellers to taste the wonders of our southern region, the campaign invites your clients to get in touch with their senses by getting sloshed and “eating out” in South Australia’s food and wine regions. And, if you haven’t guessed it by now, this campaign was not released by the South Australian Tourism Commission, but a company called Taste Down South, and coincidentally was released just in time for April Fool’s Day. Complete with a sensual clip that makes us more excited to taste Aussie produce than we should be, the campaign has its own

Gold coastRichard branson virgin galacticaKieran jiwaElon muskDan andrewsAdam blackburnDaniel andrewsDiscovery centrePty ltdAustralian tourism commissionSouth australiaSouth australian tourism commissionTaste down southApril foolBlaze trippTravel weekly