FMCG majors HUL, P&G, RB and Marico balance between building and buying âmenâs groomingâ extensions
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As Reckitt Benckiser invests in Bombay Shaving Company, we look at the âmen s groomingâ background of top personal care and hygiene players in India.
Cosmetics have traditionally been manufactured and marketed keeping women in mind. Over the last few years, a bunch of startups in India have been expanding the realm of cosmetics and beauty to include men. These newbie FMCG players have been actively expanding the perimeter of the âtoiletries and shaving productsâ to a much wider âmenâs groomingâ product segment.
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Digital ad spend will grow in 2021 but print and outdoor to remain impacted, predicts S Prasanna Rai of Wipro Consumer Care
The behavioural pattern of consumers would continue to be dominated by an underlying fear of uncertainty in the next year, says the Vice-President, Marketing, Wipro Consumer Care and Lighting
S Prasanna Rai
Digital ad spend, including on e-commerce platforms, would continue to rise in 2021 while advertising on traditional mediums such as print, outdoor and cinema may remain subdued, said S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting.Â
Rai said that for Wipro Consumer Care, the marketing budgets are in line with the markets and they are following localised strategies.