How Cannabis Brands Are Preparing for a Christmas Green Rush
Strategies for year-end holidays follow a record-shattering Green Wednesday
Getty Images December 17, 2020
Green Wednesday, a nascent holiday in the cannabis universe, came out with buds blazing in 2020, showing triple-digit sales spikes around the country on Nov. 25 and setting the weed industry up for a holly, jolly year-end.
Yash Lucid
As lawmakers in North America’s largest and most densely populated cities are ordering another round of restrictions in anticipation of a second wave of COVID-19, restaurants, bars and sports venues are once again feeling the squeeze of a pandemic-triggered economic shutdown. However, one form of enterprise has continually stood out throughout the year as strangely resilient in the face of lockdown legislation; namely, brick-and-mortar cannabis stores.
It’s worth noting that this isn’t an unprecedented phenomenon. In March, the looming first round of COVID lockdowns caused significant spikes in cannabis store sales across the country, as consumers and growers alike sought to stock up on their favorite strains, seeds, terpene and full-spectrum CBD products ahead of their respective state-mandated quarantine periods.