Drivers below the age of 25 account for nearly half of road deaths
Research has suggested that fear based messages can be counter-productive
UK study found that fear framed messages led to increased risky
driving
Young drivers who are shown films demonstrating responsible behaviour are less likely to take risks than those subjected to scare tactics, a study has found.
Dr Yaniv Hanoch, associate professor of risk management at the University of Southampton in the UK, found that motorists who took part in the research responded better if shown positive driving messages.
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More than a million people are killed in road accidents worldwide each year, with drivers below the age of 25 accounting for nearly half of road deaths.
Young motorists respond better if shown "positive" driving messages and are less likely to take risks than those subjected to scare tactics, a study shows.