The Golden Globes were viewed by just 6.9 million people this year, compared to 18.3 million in 2020, according to final ratings from Nielsen.Why it matters: It's not just a historic low for the Globes. The ratings slump means Sunday's virtual event was one of the worst-performing awards shows in recent history.Stay on top of the latest market trends and economic insights with Axios Markets. Subscribe for freeThe big picture: Viewership for live TV events, including other award shows, has plummeted during the pandemic.The audience for the Emmys in September dropped 11% year-over-year to just 6.1 million viewers, another record low.Last year, even before the pandemic-driven shutdowns, Academy Award viewership fell to a record low of 26.3 million viewers. The Grammy Awards hit a new low later that month in the key 18-49 advertising demographic.Be smart: The Golden Globes typically serves as a litmus test for how ratings will fare for the remainder of the year. So far, 2021 rati