Targeted at advertisers and agencies, the survey will provide a health report for an affiliate industry that reported 8% year-on-year growth in the UK back in April.
With many businesses involved in affiliate marketing reporting bumper performance across the year as well as significant peak season, Black Friday growth, it also gives the UK Affiliates and Partnerships Group an opportunity to take stock and prioritise work that could help drive additional spend next year.
The survey marks the first time the UK IAB Affiliates & Partnerships Group has collaborated with another local IAB to create a multi-national view on the affiliate channel. The Australian Affiliate Marketing Working Group has just closed its third annual survey with results expected in January. The UK data will be collated alongside that from Australia. By running a survey concurrently with the Australian affiliates group, brands eyeing future international expansion will be able to see what commonalities exist betw