GNC Selects the FirstSpirit Digital Experience Platform to Power Content-Driven E-Commerce Experiences
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Deep integration between e-Spirit and leading commerce platforms reduces time to market and creates engaging content that leads customers to take action
e-Spirit logo e-Spirit’s hybrid headless CMS technology will make it easy for our teams to add personalized content to GNC commerce experiences with little to no developer support. Daniel Frattaroli, Director of eCommerce, GNC. LEXINGTON, Mass. (PRWEB) February 12, 2021 e-Spirit, maker of the industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid headless CMS, today announced that GNC Holdings, Inc., a leading global specialty retailer of health and wellness products, has selected FirstSpirit to drive engaging customer experiences for its e-commerce business. Using FirstSpirit makes it fast and easy for marketer