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Unlocking data sets CIOs, companies and customers up for success

Unlocking data sets CIOs, companies and customers up for success
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How to co-exist with, and benefit from, intelligent automation

May 21, 2021 The Covid-19 pandemic sparked a permanent shift in how businesses across every industry view artificial intelligence (AI) and automation. By Robin Fisher, senior area vice-president of Salesforce Emerging Markets Whereas previously many companies saw these technologies as a nice-to-have, today they’re an imperative. On one hand, they are a means to be more productive in an all-digital, work-from-anywhere world. On the other, they’re freeing up employees from repetitive processes, enabling them to move fast and engage customers with empathy when customers need it most. The International Data Corp (IDC) predicts that global spending on AI will double over the next four years – reaching $110-billion in 2024 (up from $50-billion in 2020). AI is helping us to save time and boost productivity, freeing employees from repetitive work, but humans will always be front and center when it comes to automation, building meaningful relationships with customers.

Stay agile in a changing world

May 5, 2021 If the pandemic has taught us anything it’s what it means to be resilient in a crisis: to mitigate impacts or shocks, and to respond and recover quickly. By Robin Fisher, senior area vice-resident of Salesforce Emerging Markets As we become more hyperconnected, we know this won’t be the last pandemic we will face. In business as with public health, there is no room for complacency. Together, we must learn lessons from today’s crisis to prepare for whatever challenges the future may hold. Key to building resilience, firstly, is realism: to recognise you have a problem and solve it. Secondly is optimism, to use the crisis as an opportunity to become better than what you were when you entered the crisis, not worse.

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