The war on sugar is not an easy one, but it s a fight that London-based siblings Sophie, 35 and Gracie Tyrrell, 33, are willing to make through start-up, Squirrel Sisters, which offers consumers a range of no-added sugar snack alternatives.
Gracie says the problem is supermarkets have the power when it comes to influencing consumer choice and are swayed by the bigger brands.
She explains: Walk into most supermarkets to bombarded with processed, sugary, unhealthy products piled high on offer and bulk deals – making them hard to resist for even the most strong -willed shopper.
Gracie Tyrrell (left) and Sophie Tyrrell are sisters and business partners in the Squirrel Sisters no added sugar snack brand
Squirrel Sisters: Snack firm set up for £200 thisismoney.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thisismoney.co.uk Daily Mail and Mail on Sunday newspapers.
You re always an immigrant until you own land – The Black Farmer on diversifying the countryside telegraph.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telegraph.co.uk Daily Mail and Mail on Sunday newspapers.