Riskalyze Launches The Risk Wars, But Backtracks On Naming Names Riskalyze softens the edges of a marketing campaign targeting competitors, but as fintech firms vie for more space in front of advisors, analysts say there may be more bumpy roads ahead.
Forceful advocacy and strong opinions are no strangers in the world of wealth management, but rarely do those differences spill into public view. That changed on Tuesday as Riskalyze launched a marketing campaign targeting its competitors, by name, while accusing them of flawed methodologies that could prompt fiduciary liabilities on the part of advisors.
Orion’s HiddenLevers and independent fintech firm RiXtrema were the explicit targets of the campaign, as Riskalyze CEO and co-founder Aaron Klein assumed the mantel of advisor advocate and fiduciary arbiter in his attack, highlighting differences between Riskalyze s approach and that of competitors.
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Robinhood drops the confetti, but advisers aren’t convinced
Robinhood s confetti graphic led to heavy criticism of its gamification tactics, but advisers say investor education is still what s needed.
April 6, 2021 3 MINS
After a bleak start to the year following the Gamestop stock surge and having multiple lawsuits filed against it, free trading app Robinhood Markets updated its application program interface to calm recent accusations that it was engaged in market manipulation and gamification.
This week millions of Robinhood users may have noticed that the celebratory confetti graphics that used to rain down after each trade have been replaced with images of floating geometric shapes, according to an announcement from the company last Wednesday. Robinhood also changed the images it displays when a customer signs up for premium service Robinhood Gold or deposits money on the app.
Beyond adoption: Wealthtech finally eyes innovation
Wealthtech has finally graduated from forcing adoption to focusing on innovative ways to bring financial advice into users pockets.
March 15, 2021 3 MINS
Innovations in technology are front and center after a year of pandemic-driven lockdowns have forced a rapid increase in wealthtech adoption by advisers. One year later, technology providers are, finally, able to innovate beyond pushing the adoption of Zoom video conferencing and eSignatures.
In 2021’s “New Normal,” wealthtech innovation is focused on bringing the entire universe of financial services into the pockets of everyday users not just the ultra-high-net-worth investor.
“The time is now to bring these changes forward to the industry and Covid-19 has accelerated that, as people have turned more to digital for obvious reasons,” said Tricia Rothschild, President of Apex Clearing, an API-driven alternative to traditional custodians