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Black-Owned Media Leaders To Gather for TVN Webinar

Black-Owned Media Leaders To Gather for TVN Webinar Systemic racism in the advertising industry has left Black-owned media with a fraction of the advertising dollars that should be flowing their way, argues Byron Allen, owner of The Weather Channel and founder of Entertainment Studios and Allen Media Group. Allen, who maintains big marketers can ameliorate the problem by devoting 2% of their advertising spend on Black-owned media, will press his case during a TVNewsCheck webinar, Black Owned Media Matters, set to take place Thursday, April 15, at 1 p.m. ET. Register here. By TVN Staff | April 5, 2021 | 5:00 a.m. ET. African American entrepreneurs who run media companies would like big marketers to help dismantle systemic racism in the business world by devoting a portion of their annual advertising budgets to Black Owned Media.

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GM pledges more ad dollars to Black-owned media

The company intends to further strengthen its relationship with diverse media outlets by rolling out an“upfront” process in May “that encourages partners and potential partners to submit business proposals” and “will be accredited by a third-party to ensure fairness and transparency.” In a statement addressing the racism accusations, GM said it “aspires to be the most inclusive company in the world, and that includes how we allocate media spend.” The company continued, “We have increased our planned spending with both diverse-owned and diverse-dedicated media across our family of brands,” per the statement.released on March 29. “Additionally, we continue to develop and advance initiatives like the Chevrolet “Real Talk, Real Change” platform and support projects like “More than That with Gia Peppers,” where we’ve partnered with the National Association of Black Owned Broadcasters on a content series for Black American listeners produced and distr

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GM CEO Mary Barra to meet with Black-owned media leaders

Mary Barra General Motors Co. CEO Mary Barra plans to meet with leaders of Black-owned media companies this week after the group took out a full-page ad in the Detroit Free Press on Sunday accusing Barra of ignoring multiple meeting requests, the automaker said. Even with the meeting scheduled, the group ran a nearly identical ad in The Wall Street Journal on Wednesday. The group had a preliminary meeting with GM s chief marketing officer, Deborah Wahl, on Monday ahead of the meeting with Barra, which was scheduled for Thursday, GM said. Instead, the automaker later Wednesday said it will hold a series of smaller meetings with the Black-owned media leaders and its current partners over the next few weeks and will work to schedule the meetings ASAP, GM spokesman Pat Morrissey told the Detroit Free Press.

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GM Cancels Meeting Between Mary Barra And Black Owned Media Execs

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United statesPat morrisseyDon jacksonToddf brownIce cubeDeborah wahlByron allenMary barraRoland martinGm authorityDetroit freeNu vision media incGeneral motorsAllen media groupDetroit free pressWedge networks

GM Cancels Meeting Between CEO Barra, Black Media Group

GM Cancels Meeting Between CEO Barra, Black Media Group
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United statesDon jacksonDeborah wahlByron allenMary barraRoland martinTodd brownDetroit freeDetroit free pressWashington postRadio networksWedge networksGeneral motorsWeather channelChief marketing officerBlack owned media