Improve your community strategies at Victoria Tran s GDC 2021 talk April 29, 2021 | By Staff April 29, 2021 | By Staff ); }
The practice of community management really is something of an art -an art Victoria Tran’s become critically acclaimed for, first as head of marketing at Kitfox Games, and now as community director at Innersloth Games, the makers of
Among Us.
In both roles, she’s learned the ups and downs of interfacing with and exciting a game’s playerbase, and learned how to increase community retention and loyalty. And with her upcoming talk at the all-digital 2021 Game Developers Conference, she wants to help you create specific memorable experiences that stand out within a game’s community.
Microsoft ups the ante against Valve by offering more money to PC game developers
April 29, 2021 at 3:53 pm
(Microsoft image)
In a move to compete with Steam, Microsoft plans to increase the money it pays to developers who publish their games on the Microsoft Store.
Starting on August 1, the Microsoft Store will give those developers 88% of the net revenue from their games’ sales, up from 70%.
“Having a clear, no-strings-attached revenue share means developers can bring more games to more players and find greater commercial success from doing so,” Microsoft CVP Sarah Bond wrote on LinkedIn.
This can be readily interpreted as a shot across the bow to Valve Software’s Steam, the leading digital storefront for PC games. Developers who sell games on Steam receive 70% of their sales revenue below $10 million, with 30% of that going to Steam.
More money in devs pockets on April 29, 2021, 10:53 8 comments
What just happened? The Game Developers Conference (GDC) in its ninth annual State of the Industry Survey this week revealed that only three percent of polled developers believe the standard 30/70 revenue split with digital storefronts is fair. Soon after, Microsoft announced a major change to its revenue split program with devs.
The Epic Games Store bucked the trend when it launched in late 2018, offering to let developers keep a full 88 percent of the money made from their games. Now, Microsoft is following suit after the GDC report.
Matt Booty, head of Xbox Game Studios, said they are updating their Microsoft Store terms for PC game developers. Starting August 1, devs will take home 88 percent of their games’ net revenue, which is up from 70 percent.
Published on 29 Apr, 2021
Microsoft have announced plans to decrease the cut they take from sales of PC games on the Microsoft Store, with devs soon to get 88% instead of the industry standard 70%. That will bring them exactly in line with the Epic Games Store. While the Microsoft Store is undeniably rubbish as a store, this can only increase pressure on Valve to offer devs a bigger share of sales through Steam. Starting on August 1, the developer share of Microsoft Store PC games sales revenue will increase to 88%, from 70%, said Sarah Bond, Microsoft s head of game creator experience & ecosystem. Having a clear, no-strings-attached revenue share means developers can bring more games to more players and find greater commercial success from doing so.