Woodbine Entertainment announced today that it has appointed experienced sports executive Michael Copeland as its Chief Commercial Officer as the organization eyes growth opportunities.
Copeland joins Woodbine Entertainment after holding several leadership positions in the Canadian sports industry. Most recently, Copeland founded and led his own consulting business focused on issues of growth and transformation in sports and entertainment. Prior to that, Copeland was President and Chief Executive Officer of the Toronto Argonauts (2015 to 2018), who under his leadership won a Grey Cup championship in 2017. Before joining the Argos, Copeland was the President and Chief Operating Officer of the Canadian Football League for nearly 10 years (2006 to 2015).
Longtime executive Copeland joins Woodbine Entertainment as Chief Commercial Officer
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April 30, 2021 - 12:23 PM
CAMPBELLVILLE, Ont. - Woodbine Entertainment rescheduled the $1-million Pepsi North America Cup until September due to the COVID-19 pandemic Friday.
The race was originally scheduled for June 19 at Woodbine Mohawk Park but will now be run Sept. 11.
It marks the second straight year the event has been rescheduled due to the global pandemic.
The race eliminations will now take place Sept. 4.
The Fan Hanover, Goodtimes, Roses Are Red, Armbro Flight and Mohawk Gold Cup, which were all scheduled on the original North America Cup card, were also rescheduled.
The Fan Hanover and Goodtimes will both be run Sept. 11 The Roses Are Red has been rescheduled for Sept. 4 with the Armbro Flight and Mohawk Gold Cup being run Sept, 17 and Sept. 18, respectively.
Red Shores is looking to build on recent momentum for wagering on their live racing product in 2021.
“We were quite pleased with the wagering on our live racing last year, particularly with most of the season operating with limited on-track capacity,” commented Lee Drake, manager of racing and broadcast at Red Shores. “We have had some great engagement from fans, especially through our digital platforms, and we are really looking forward to the start of the meet.”
The wagering during the 2020-2021 meet, which comprised 97 race dates, posted an increase of 15 per cent.
In an effort to explore further opportunities for growth in 2021, Red Shores has contracted the assistance of Bluslate Inc. Bluslate is run by Sean Pinsonneault, a highly experienced racing executive who has been working with tracks and innovators for the betterment of the sport. Sean has previously served as chief operating officer of Woodbine Entertainment, chairman of Racetracks of Canada, and has particip