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KUALA LUMPUR, 8 March 2021: Malaysia’s tourism industry will host their own version of the virtual ITB Berlin opening ceremony, 1500 on 9 March in a five-star hotel in Kuala Lumpur. It will coincide with an opening press conference in Berlin, 0900 on the same day that will signal the start of the first-ever virtual ITB Berlin in its long 53-year history. Last March, the event was cancelled just days before the official opening as the first wave of Covid-19 hit Europe. This year no one is taking any chances. In Berlin, a virtual soft opening event will take place on 8 March, followed by the opening of the virtual doors to “ITB Berlin Now at 0900 on 9 March. Exhibitors will attend virtually with scheduled appointments and networking sessions from 1000 to 1900, 9 to 12 March.

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