Let’s talk about your newly launched platform, ‘Moving audiences’. What is it about?
Interaction channel is an advertising technology company that holds a strategic partnership with a company known as Moving Walls. Moving Walls is a global company sitting in Singapore, but operates out of four continents and over 11 markets globally. We have an exclusive partnership with them in Nigeria and West Africa. Moving Walls basically operates an intelligence location platform. The location intelligence technology is what we have onboarded in Nigeria.
Location intelligence refers to technologies that allow you to build knowledge about behaviours of audiences or consumers across different locations and points of interest. To be able to operate this type of technology, you will need a lot of data sources. So, what we have done is not rely on one data source, but on multiple data sources, because environments defer. For instance, we are speaking within a confined environment; it is a poi
MUMBAI and TORONTO, May 13, 2021 /PRNewswire/ - QYOU Media Inc.
(TSXV:QYOU) (OTCQB: QYOUF) has announced that
The Q India, the company s Hindi language youth oriented channel available in over 100 million TV households and to over 612 million OTT and mobile users in India, has reported the addition of Britannia as a new advertiser on the rapidly growing channel. The Britannia Brand is regularly listed as among the most trusted, valuable and popular brands across India and represents the addition of yet another prestigious name to the growing list of Fast Moving Consumer Goods (FMCG) companies selecting
The Q India as a channel partner to reach Young India consumers. Britannia joins a list of recently added advertisers including Pepsi, Unilever, Amazon and Wipro.
FMCG sector clocks 9.4 per cent growth in March quarter says NeilsenIQ
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Staples, indulgence categories, and essential non-foods led the growth.
India s Fast Moving Consumer Goods (FMCG) industry in India has built growth momentum by growing at 9.4 per cent in the quarter ending March 2021 (JFMâ21) after growing at 7.3 per cent in the previous quarter (ONDâ20), over the same quarter of the previous year says consumer intelligence firm NielsenIQ.
As per the consumer intelligence firm, there was uniform consumption growth for both Foods and Non-Foods in the JFM quarter.
Foods basket got a boost from the pricing uptick - mainly in staples categories like Edible Oils and Packaged Tea. Consumption growth witnessed for certain categories in non-staple Foods categories as well (e.g. Biscuits, Coffee, Cheese, Ketchup) because of increased in-home consumption.
• FCCPC keeps mum despite consumer complaints
• LCCI blames input costs on inflation, forex
While costs of input appear a good alibi for cement manufacturers and dealers to justify high costs of the commodity, regulatory lapses in checking price gouging in the value chain, costly logistics driven by inflation and cyclic demand for real estate, fuelled by currency weakness and low yields from financial instruments are factors aggravating cement prices nationwide. x
Although the demand for residential properties, particularly from the low-and-middle-income earners, is expected to remain weak due to rising inflation, according to a recent CBN survey, many investors continue to push funds to real estate businesses to hide unexplained wealth and conserve value for the local currency.
• FCCPC keeps mum despite consumer complaints • LCCI blames input costs on inflation, forex While costs of input appear a good alibi for cement manufacturers and dealers to justify high costs of the commodity, regulatory lapses in checking price gouging in the value chain, costly logistics drove by inflation and cyclic demand for real estate, fuelled by currency weakness and low yields from financial instruments are factors aggravating cement prices nationwide.
Although the demand for residential properties, particularly from the low-and-middle-income earners, is expected to remain weak due to rising inflation, according to a recent CBN survey, many investors continue to push funds to real estate businesses to hide unexplained wealth and conserve value for the local currency. Already, the logistics arm of the cement business has already been outsourced by some of the players to avoid recurring issues on safety and fleet maintenance.