Olympics Evening session tops Monday entertainment and advertising demos
July 27, 2021 10:26
Seven’s coverage of the Tokyo 2020 Olympics continues to dominate the linear metro television ratings, with the Evening session of Day 3 bringing in 1.210 million viewers and topping all three key advertising demos.
The time slot, which included Australia defeating the Netherlands in women’s water polo, was the most-watched non-news programming on Monday, only behind Seven News overall (1.474 million metro viewers).
The Night session, which included men’s team final of gymnastics – artistic, as well as several key swimming heats, brought in 1.146 million metro viewers for Seven.
Earlier in the day, the Afternoon session brought in 1.087 million metro viewers, during which Aussie Ariarne Titmus won Gold in the 400m Freestyle.
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Wild Turkey launches new global campaign in Australia first
July 23, 2021 12:36
Wild Turkey has launched a new global campaign ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, actor Matthew McConaughey.
Australia will be the first country worldwide to see the new campaign. It also marks the first global communication since the previous ‘Real Bourbon, No Apologies’ platform.
The creative storyline across the films follows McConaughey’s journey of discovering the true meaning of “trusting one’s spirit” as he explores the grounds of the Wild Turkey rickhouse. The track “Black Moon Rising”, by Austin musicians Black Pumas, pays homage to the band’s home state and McConaughey’s modern cowboy persona in his home state, Texas.