Automotive News Thinks VW s Voltswagen Joke Was An Intentional Lie
Automotive News report, the automaker’s marketing agency came up with the idea of rebranding Volkswagen of America to Voltswagen as a joke, and it was approved by top executives. The idea behind the plan was to bring awareness to the brand’s new ID.4 electric SUV, but the plan’s execution was the problem.
Mixed Messages
Johannes Leonardo, Volkswagen’s lead marketing agency, developed the plan weeks ago. A fake, unfinished press release about the pending name was posted on its media site for about an hour on Monday, March 29. An email with the link to the fake press release was sent to several high-profile journalists from an anonymous Gmail account.
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