From data-based strategies to finding the right formula to maximise reach and revenue.
21 Jan, 2021 - 09:04 AM IST | By indiantelevision.com Team
NEW DELHI: Advertisers are constantly on the lookout and devising ways to target and engage with consumers. With the world increasingly moving online, digital marketing – and more specifically advertising on OTTs – is becoming a significant part of brands’ media mix. After a stellar run in 2020, where Netflix, Amazon Prime Video, SonyLIV, Disney+ Hotstar and others became household names and saw unprecedented traffic and subscriber gains in the wake of the pandemic, more and more brands are considering going the streaming route to boost their reach and revenue streams.
Europe: Volkswagen Group Missed 2020 CO2 Fleet Target ++ Just around 0.5 g/km was missing, but it s enough to see a fine of more than €100 million.
Volkswagen Group managed to decrease the average CO2 emissions of pits passenger car fleet in Europe (European Union, UK, Norway and Iceland) by 20% year-over-year, from 124 g/km in 2019 to
99.8 g/km in 2020. The numbers exclude Bentley and Lamborghini, counted individually.
It s a great achievement, however, the preliminary data indicates that the result is around 0.5 g/km off target, which means fines. More than €100 million ($121 million), according to
Bloomberg, or roughly €140 million, according to
Schmidt Automotive Research (see the tweet below).
15-year fitment forecasts for 20 automotive component sectors including:
Vehicles and markets ⢠Connected vehicle technologies ⢠Electrified vehicles ⢠Lightweighting ⢠Chassis and safety ⢠Active and passive safety ⢠Electronic braking systems ⢠Foundation braking systems ⢠Shock absorbers ⢠Steering systems ⢠Interiors ⢠Door modules ⢠Heating, ventilation and air-cooling ⢠Seating systems ⢠Exteriors and materials ⢠Glazing systems ⢠Roof systems ⢠Powertrain and transmission ⢠4WD and AWD ⢠Engine technologies ⢠Transmission and clutch ⢠Turbochargers ⢠Electrics and electronics ⢠Battery technologies ⢠Electric motors ⢠Lighting - plus OEM and supplier company profiles and extended automotive news.
Volkswagen Group strengthens quality assurance â Frank Welsch to lead the new unit
Herbert Diess: The traditionally high quality standards of our vehicles, combined with the digital customer experience, are now more critical to success than ever before. We are strengthening our cross-brand quality management, thus responding to the growing requirements arising from digitalization and e-mobility. In Frank Welsch, we will have an experienced vehicle expert and engineer at the helm of Group Quality Assurance. This new key function is now in excellent hands. Among other positions, Welsch was Head of Development at SAIC VOLKSWAGEN in China, at Å KODA in the Czech Republic and at Volkswagen Passenger Cars in Wolfsburg. To ensure a consistent quality level, the quality assurance heads of the brands will in future also report to Welsch in a functional capacity.