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Reviewed by Christine Perkins Wednesday, February 24, 2021 Everywhere you look in Whatcom County, Patagonia clothing is ubiquitous. Maybe it’s because so many of us love to spend time being active in the outdoors. Maybe it’s because the clothes are high quality and last a long time. Maybe owning expensive gear is a status symbol. Or perhaps Patagonia’s long-held environmental values resonate with local consumers. Whatever the case, the folks at Patagonia don’t care. In 2011, they even took out a full-page ad in the New York Times proclaiming, “Don’t Buy This Jacket.” It detailed the environmental costs of buying a new Patagonia fleece and encouraged people to hold on to their old ones instead. This may seem like a strange message for an international retailer. But it’s entirely consistent with the worldview of Patagonia’s founder and owner, Yvon Chouinard (pictured), as explained in his memoir/business primer

New yorkUnited statesBellingham public libraryWhatcom countyJim lynchChristine perkinsTom brokawJonathan evisonYvon chouinardJess walterNew york timesWhatcom county library systemBuy this jacketLet my people go surfingChouinard equipmentCounty library system